Don't put all your eggs in the Google basket. Reach millions of unique desktop users on the Microsoft Search Network with lower CPCs.
While everyone fights aggressively over Google search real estate, the Microsoft Search Network (Bing, Yahoo, AOL) is frequently ignored. This creates a massive opportunity for smart marketers. Because there is less competition on Bing, the Cost-Per-Click (CPC) is routinely 30% to 60% lower than on Google for the exact same keywords.
Furthermore, the Bing audience demographic is unique. They tend to skew older, have higher household incomes, and are heavily desktop-based—making it an incredibly lucrative platform for B2B companies, financial services, and high-ticket e-commerce. We seamlessly port your winning Google campaigns into Microsoft Ads and optimize them specifically for the Bing algorithm.
Due to lower competition, Bing Ads often yield significantly cheaper clicks and a much better ROAS than Google.
Reach an older, often more affluent demographic that exclusively uses Microsoft devices and the Edge browser.
We can easily sync your best-performing Google campaigns directly into Bing to scale winners quickly without starting from scratch.
Unique to Microsoft Ads, you can apply LinkedIn profile data (industry, job function) as bid modifiers to your search ads.
Evaluating if your target audience aligns with Microsoft Network demographics to ensure viability.
Importing Google campaigns and adjusting them to fit Bing’s specific bidding rules and ad formats.
Monitoring syndicated search partners strictly to ensure traffic quality remains high and block spammy placements.
Everything you need to know about our Bing Ads services.
Yes! Microsoft Search Network powers roughly 25-30% of all US desktop searches. Because it is the default engine for Windows PCs, it captures a massive corporate and older demographic audience.
We usually recommend establishing profitability on Google Ads first due to the massive volume. Once Google is dialed in, Bing is the easiest and most profitable channel to scale into next.
You can import them, but you shouldn't just "set it and forget it." Bing's broad match algorithms and partner networks behave differently than Google’s, requiring distinct negative keyword lists and bid adjustments.
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